This post I will talk about Building Successful Brand which is still in Part 2 because I still talk about the characteristics.
3. Product Integrity
Product quality, Craftsmanship and attention to detail are significant to fashion firms. To achieve fashion status the companies need to invest a lot of money in innovation and creativity.
Last month, I have been to Valentino Exhibition which showed 139 dresses. This exhibition make me understand why Valentino is the one of the most famous luxury fashion brand in the world. Some gown took more than 40 years to finish which some of them need special craftsmanship and very in detail to make it. The method or the way they embroider or the design, it shows their brand identity and product integrity including brand signature.
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| Valentino |
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| Valentino |
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| Valentino |
4. Brand Signature
The importance of the brand signature and iconic products refer to as the designers' style, hand writing or 'brand DNA'
When the brand products a lot of products or sell numerous product categories that need to be consistent and coherent which will minimize the damage of confusing the consumer.
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| Chanel |
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| Chanel |
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| Dior |
I will talk about the rest of characteristic in the next post.
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