Ideas for Fair Trade Project

After I have been searching about consumer behaviour about Fair Trade Product. I found that the young people might think that Fair Trade clothes or other products suit for old people and old fashion. In fact, there are various price and many product range. Some products sell at reasonable price.  I think I might come with project that I can help to change the perception of some group of people especially young people. 

Therefore I come up with 4 questions. 

1. How customer think about fashion brand using Fair Trade supply ?

2. How customer feel when they buy the product from Fair Trader (Fashion Products) ?

3.How  customers think Fair Trade product will be added value or devalued ?

4. Does celebrity endorsement could change the perception if the big designer use fair trade material ?

Fair Trade Fashion Accessories 

Creating Collaboration or New Marketing Campaign is my idea which i think might help to change  perception of young people. PR, Event and Digital Media are important tools nowaday which might help to promote Fair Trade and increase awareness including approaching new target market as young people to get to know more about Fair Trade Products. 

Fair Trade Gifts 

Building Luxury Fashion Brand Part 2 -Marketing Communication

2. Marketing Communication is a tool which the firms use to promote their brands to customers' eyes. Luxury Fashion brands invested a lot of money to in communication strategies. Each company use different tool which might depend on their goal and their strategies.  

Before in fashion industry seems fashion show, advertising and PR are core tool which they use to promote their brands and their new collection. Recently, celebrity endorsement is another important tool that the brands use. As you can see from the magazine cover or new collection campaign. Because of celebrities have influence to  consumer behaviour. 

Nicole Kidman with No 5 Campaign

Emma Watson with Burberry

Natalie Portman with Christian Dior

In my opinion, celebrity endorsement is one way which the brand can get media coverage. However, it depends on the level of popularity of celebrity as well. The more the brand get media coverage, the more become popular.

PRADA in Vogue

PRADA in Vogue

Chanel in Vogue Spain