2. Marketing Communication is a tool which the firms use to promote their brands to customers' eyes. Luxury Fashion brands invested a lot of money to in communication strategies. Each company use different tool which might depend on their goal and their strategies.
Before in fashion industry seems fashion show, advertising and PR are core tool which they use to promote their brands and their new collection. Recently, celebrity endorsement is another important tool that the brands use. As you can see from the magazine cover or new collection campaign. Because of celebrities have influence to consumer behaviour.
 |
| Nicole Kidman with No 5 Campaign |
 |
| Emma Watson with Burberry |
 |
| Natalie Portman with Christian Dior |
In my opinion, celebrity endorsement is one way which the brand can get media coverage. However, it depends on the level of popularity of celebrity as well. The more the brand get media coverage, the more become popular.
 |
| PRADA in Vogue |
 |
| PRADA in Vogue |
 |
| Chanel in Vogue Spain |
No comments:
Post a Comment