Previous post I talked about Building Successful Luxury Fashion Brand, I still talk about it in this post. As I mentioned Okonkwo’s model which consist of 10 major characteristics which create successful luxury fashion brands.
1. Clear Brand Identity
I would like to give example a brand which is very good example and you can think about it only a second even I did not give you a clue.
Chanel is a fashion luxury brand which I think it has clear brand identity. They always come with Black & White clothes each collection, Tweed Jacket and Chanel Classic handbag. All of those are Chanel identity which customers can recognize the brand easily which has been long time since the brand established.
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| CHANEL SPRING 2013 Ready-to-Wear |
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| CHANEL SPRNG 2013 Ready-to-wear |
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| CHANEL SPRING 2013 Ready-to-Wear |
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| CHANEL & MARIE-HELENE ARNAUD 1959 |
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| CHANEL CLASSIC BAG |
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| CHANEL FALL 2012 COUTURE |
Pictures from style.com
The second characteristic will be in the next post. Stay tune !
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