6. Premium Price
As the luxury fashion brand positioning say itself, premium price not only reflected the handmade product and quality attribute associated with luxury, but also suggested the element of exclusivity of a product as a high price creates a barrier of entry.
7. Exclusivity
Exclusivity is inherent to luxury brand positioning. The companies try to control the distribution and accessibility of the brand to ensure exclusivity.
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| Front row at Fashion Show |
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| Front row at Fashion Show |
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| Chanel Store |
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| Chanel Store |
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