Luxury Fashion Brand

Not an easy to build successful brand,  Chanel is the one of successful luxury fashion brand which Chanel bag is iconic item which women all over the word desire.

As Chernatony and Mcdonald (2003) demonstrated  "A successful brand is an identifiable product, service, person or place augmented in such a way that the buyer or user perceives relevant, unique added values which match their need most closely."

However, recently there are many luxury fashion brands in the market , so the  firms need to find the branding strategies to maintain their brand reputation.

   

                       

               Alexander McQueen                                                    LANVIN 

                         







                                                                       Photo Collage from Shopstyle.co.uk and Style.com




Fionda and Moore (2009) stated that within the luxury proposition, the concept of the brand especially the brand name and identity, which is considered as fundamental.