After Visiting Fair Trade shop in Holmfirth and talk to Mr. Steven (Chair Man of Fair Traders Cooperative). He also would like to have advertising to have at point of sale. Our inspiration from High Street Brand as Topshop.
Our objective
- Increase awareness
- Change perception of some group customers (teenagers) that Fair trade products is not old fashion or for old people.
Then we come up with 2 kinds of Art Work.
1. Advertising poster (Pack shot)
2. Story teller (Tell where the product come from)
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| Topshop Banner |
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| Topshop Website advertising |
I do some research about Visual merchandise as well because at the shop visual merchandise is very important to get customers to check out product into the store.
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Visual merchandise is store advertising to bring customer get into the store and buy the products, The shop need to have visual merchandise concept and theme. There need some signage to inform customers what new arrivals are or what are the best sellers.
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